New Media Marketing Seminar of China’s Tourist Cities Alliance

The General Manager of Global Connections Gateway Ltd., Dr. Nicoleen Johnson, was invited to be a Guest Speaker at the “New Media Marketing Seminar of China’s Tourist Cities Alliance & The Night in Haikou” held in Haikou City, China from December 10th – 13th, 2017.

With participants from provincial and municipal tourism bureaus and other tourism organizations across China, the Seminar was an in-depth discussion about the direction of tourism marketing strategies and the sharing and exchanging of tourism marketing experiences and information. Other speakers included managers from Twitter, Facebook, Google, Weibo, Ali Trip, Baidu, Ten-cent Tourism, as well as University Professors and Government officials.

Dr. Johnson presented on the digital reconnection between China and Jamaica, through its growing Tourism promotion programs, highlighting the historical connection between the two countries and the revolutionary impact of the use of digital media in the marketing strategies used by the Jamaica Tourist Board.